USE CASES
Adress validation
Address capture
PRODUCTS
Postal database
Geocoordinates
KEY BENEFITS OF LEVERAGING GEOPOSTCODES DATA
- Increase their revenue and streamline their operations
- Connect users to the professionals they need within their postcode of choice
- Improve the customer experience on their website by reducing friction in the sign-up process
OVERVIEW
Bark is a revolutionary online platform connecting buyers with sellers for local services. It offers a fast and free way to hire professionals in over 1,500 categories, revolutionizing the way services are bought online.
We talked to Cesar Tapia, Senior Product Manager at Bark, about how GeoPostcodes has helped his team improve the user experience of their customers.
CHALLENGE
What made you rethink your need for an external database?
KATE: We reconsidered our need for an external database after identifying a significant issue with outdated postcode information in our existing system. This issue was causing friction in the signup processes for both buyers and sellers, leading to failed signups and transactions. The potential impact on our revenue prompted us to seek a more reliable solution to ensure accurate location data across our markets.
Regarding Google API, why didn’t you implement their solution in all countries?
KATE: The decision not to use the Google Places API across all countries was primarily driven by cost considerations. While effective, the pricing model of the Google API could lead to substantial expenses, especially in larger markets. We needed a more predictable and scalable solution, which is why we opted for GeoPostcodes, offering fixed pricing that aligns better with our growth plans.
SOLUTION
How are you using the provided geocoordinates in your current use case?
KATE: We utilize the provided geocoordinates to enhance the accuracy of our location data, ensuring that our database is up-to-date. This helps to minimize issues in the signup and transaction processes, thereby improving the overall experience for our users.
How would you say our Postal database has helped your team?
KATE: The Postal database from GeoPostcodes has been crucial in resolving issues related to postcode data. By providing accurate and timely location information, it has reduced instances of failed signups and transactions, contributing positively to our overall user experience and business outcomes.
Kate Kilby
Product Manager
"The tailored and cost-effective solutions provided by GeoPostcodes have improved the accuracy of our location data and reduced friction in the sign-up process, providing enhanced user experience for buyers and sellers.”
What has been the best part of working with the GeoPostcodes team?
KATE: The most beneficial aspect of working with the GeoPostcodes team has been their ability to provide customized data solutions that fit our specific needs. Their collaborative approach and the cost-effectiveness of their service have made them an excellent partner in addressing our location data challenges.
What would you say to someone in your position who’s considering subscribing to GeoPostcodes?
KATE: Our decision to partner with GeoPostcodes has proven to be a strategic move that addresses critical issues related to outdated postcode data in our system.
This collaboration has been instrumental in helping us mitigate revenue losses and streamline our operations across multiple markets.
A highlight was the GeoPostcodes team’s ability to provide customized data solutions that fit Bark’s specific needs.
The GeoPostcodes team’s ability to deliver bespoke solutions and their commitment to our needs has made them a valuable partner in our ongoing efforts to optimize our data infrastructure.
CONCLUSION
Partnering with GeoPostcodes has been a game-changer for Bark, enabling them to provide a seamless and reliable service experience for users worldwide.
By integrating accurate and up-to-date postal data, Bark has significantly reduced signup and transaction friction, enhancing overall user satisfaction.
This collaboration not only solved critical issues but also set a new standard for operational efficiency in the industry, proving that the right data partner can drive substantial business growth and customer trust.
Discover how GeoPostcodes can help you improve your website’s user experience. Get a personalized demo now.
