Improve customer insight and deliver more relevant targeting
CTS EVENTIM is the number one provider of ticketing services in Europe and number two in the world. Over 300 million tickets per year are marketed using the company’s systems – through physical box offices and mobile/online portals.
According to Pollstar’s global rankings for 2023, the EVENTIM Group is the second-biggest promoter in the world.
Using GeoPostcodes allowed Eventim to:
- Calculate the distance between customers and event venues on a global basis
- Optimize personalized recommendations onsite and in push communication based on individual travel distances
- Improve insights into customer behavior
We talked to Dr. Timo, Head of Customer Analytics & Campaign Management at Eventim, to understand how GeoPostcodes helps optimize their marketing campaigns.
Dr. Timo Schulze
Head of Customer Analytics & Campaign Management
“As the number one ticketing provider in Europe and number two in the world we need to scale our activities over many countries and therefore we really appreciate that GeoPostcodes provides comprehensive data for all relevant countries out of one data source.”
How did GeoPostcodes’ geocoordinates help your case?
TIMO: “GeoPostcodes has helped us enrich our internal data with accurate coordinates for postal code matching on a global basis. We can now calculate distances between the customer’s home address and different event venues. This distance is a major input needed to calculate the relevance of a specific event for each customer and helps optimize marketing activities and spending.”
Can you highlight one thing you valued the most during your experience with GeoPostcodes?
TIMO: “As the number one ticketing provider in Europe and number two in the world we need to scale our activities over many countries and therefore we really appreciate that GeoPostcodes provides comprehensive data for all relevant countries out of one data source.”
What would you say to someone in your position who is considering GeoPostcodes?
TIMO: “If you’re considering GeoPostcodes, I would recommend it for its reliable and accurate geographical data covering a wide range of countries.”
Conclusion
The use of GeoPostcodes’ coordinates helped Eventim enrich their targeting and the quality of personalized recommendations, which contributed to more effective marketing campaigns.
On top of that, the data provides actionable insights into customer behavior including the geographical distribution of their buyers and traveling distances, helping to execute tour planning based on geographical fan distribution.
Discover how our data can help scale your ad targeting and market research efforts. Get a personalized demo now.
